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Queenston is the leading Canadian company specializing in business valuations of the financial product distribution industry. There is three basic services that result from our experience and knowledge of valuations:

Business Valuations – Queenston has a proprietary process to value businesses in our sector. We have identified 10 categories and 25 variables that are examined and weighted to arrive at a multiple we use with Owner’s Discretionary Earnings. We have two levels of valuations – the Opinion Letter is a 4 or 5 page report plus spreadsheets whereby we consolidate and value quantitative and qualitative information provided by the company to arrive at nominal value. In addition we do a more comprehensive valuation where we work from source documents and personal interviews to do a 12 – 15 page report. See Services section for more information.

Consulting Projects – Queenston uses our experience of valuations and knowing the value drivers of successful businesses in our industry. We work with our clients in identifying the areas that can increase their businesses value. This could be developing a business plan and/or marketing plan designed to increase the value. In addition, we will do a Continuation Plan and/or Succession Plan in conjunction with an effective Exit Strategy.

Mergers and Acquisitions – Queenston has done more deals in the micro-cap area of the financial product distribution industry than anyone in Canada. We know what businesses buy/ sell/merge for in Canada. We will work with clients to initiate these transitions. Our experience in this sector is unparalleled.


Jerry Butler MBA CFP has been in the financial services industry for 25 years as an accountant, investment broker and financial planner. Jerry started Queenston in 2012 working with financial advice businesses to do valuations, consulting, dealer to dealer transitions and mergers & acquisitions. Queenston has valued and transitioned over $125 million in value and $5 billion in AUM. In addition, Queenston has worked with advisors and dealers on Succession and Exit Planning. Mr. Butler has consulted with advisors and done presentations all over Canada. Queenston has become an expert in the value of the different business models and an expert on increasing the value of a financial advisor’s business.

Jerry Butler has over 25 years of experience in the Financial Services sector including 20 years as a Financial Planner. Jerry has work on both MFDA & IIROC Platforms as an advisor and a manager.

Mr. Butler has successfully completed the following:

  • – Certified Managment Account
  • – Master Of Business Administration
  • – Certified Financial Planner
  • – Financial Management Advisor

Martin Luc Derome

Certified Financial Planner / Certificat en Planification Financière

Martin Luc Derome has over 32 years of experience in the financial service sector as a financial security advisor, general agent and financial planner. Martin Luc has also been a consultant in mergers, acquisitions and business growth for several years now. In this last area of consulting, he  he has overseen over 60 million dollars worth of transactions across Canada . His vast business experience has led him to important consulting mandates targeting business growth in the financial service sector as well as the catering and accounting sectors. He is recognized as a valuable resource to help entrepreneurs succeed in achieving their business goals.

Edouard Bonnefis

Consultant en fusions & acquisitions

Mergers & Acquisitions Advisor

Office: (204) 889-1189 #203

Jim Marcolin

Consultant en fusions et acquisitions

Mergers & Acquisitions Advisor


Consultant d’affaires

Business Consultant

Office: (204) 889-1189 #202